Social Media Marketing
Ecco un elenco delle aziende che avevano in corso azioni di Social Media Marketing al novembre 2008. Di seguito sono repertoriati 324 brand con la descrizione e il link per ogni tipo di iniziativa.
- 3 Italia. Social networks: Facebook Business and La3 DVB-H groups.80
- Abbott Labs. Social networks: Facebook Labs Are Vital scholarship contest.45
- Absolut Vodka:
- Online video: ABSOLUTworld.20
- Social networks: Top Bartender page on Facebook.56
- Accenture:
- Blogging: Nine corporate blogs.19
- Podcasting: Five corporate podcasts.
- Social networks: Borderless Workplace.3
- Accuquote:
- Blogging: Life Insurance blog.19
- Podcasting: Life Insurance podcast.
- Acura:
- Social networks: Facebook Acura TSX Connect fan page.
- Widgets: Acura RDX Traffic on Yahoo.
- Acuvue. Social networks: Facebook “Wink” application.3
- Addison Avenue. Crowdsourcing: Suggestion box.73
- Adidas. Social networks: adidas soccer on myspace; 70% of ROI driven by pass-along, aka “never-ending friending.”
- Adobe:
- Blogging: Many individual and product blogs (directory)113
- Tagging: Delicious account used to bookmark primarily tutorials.2
- Airplay. Social networks: Baseball Gameday Challenge Facebook application.56
- Alltop:98
- Content aggregation: By topic.
- Online video: Alltop tutorial on YouTube.
- Widgets: The Alltop widget.
- Amazon:
- Social networks: Shelfari.70
- Blogging: Web Services blog.19
- AMC’s Mad Men. Microblogging: Fake Twitter accounts.
- American Express. Blogging: OPEN Forum.67
- American Legacy Foundation. Social Networks: MySpace, Bebo, hi5, xanga, Facebook, and Ning pages.94
- American Red Cross. Blogging: Red Cross Chat.19
- Animal Planet. Widgets: Killer Clips widget on Yahoo.
- Annie’s Homegrown. Blogging: Bernie’s Blog (offline).4
- AOL. Blogging: Vincent Ferrari tries to cancel his account.1
- Apple:
- Blogging: iPod’s dirty little secret.1
- Social networks: Apple Students group on Facebook.
- ArcelorMittal:
- Blogging: the inside story.113
- Virtual worlds: Second Life presence.3
- Artful Home. Social networks: Community site.77
- Arvada, Colorado.109
- Blogging: Inside the Center
- Microblogging: Twitter account
- Online video: YouTube account
- Photosharing: Flickr photostream
- Social networks: Facebook fan page
- AT&T:30
- Microblogging: ATTNews, ATTblueroom, and OnwardSmallBiz on Twitter.
- Online video: Share AT&T channel on YouTube.
- Photosharing: Flickr photostream.
- Social networks: Facebook fan page.
- Austin Ventures. Social networks: Facebook page.
- Avaya. Blogging: The Contact Center Insights Blog.19
- Avis. Blogging: We Try Harder.41
- Avon:34
- Social media press release: Avon Breast Cancer Crusade.
- Social networks: Canada Breast Cancer Crusade on Facebook.
- BAE Systems.Blogging: Graduate blog.74
- Bank of America:
- Online video: Managers sing at a corporate meeting.
- Social networks: Small Business Community on Clearspace. Medal Me! Facebook application.56
- Bayer. Blogger outreach: Berocca Blogger Relief pack.70
- BBVA. Social networks: Finance community.54
- BearingPoint:
- Blogging: New Thinking For a Changing World.36
- Microblogging: Twitter account.36
- Wiki: MIKE2.0 Methodology.
- Best Buy:
- Blogging: CMO Barry Judge’s blog.10
- Microblogging: Barry Judge on Twitter.10 Community Connection Manager, too.53
- Online Video: Geek Squad HQ on YouTube.53
- Social networks: Created Blue Shirt Nation to allow retail employees to support each other.
- Widgets: Desktop Planner widget and Sarah Moulton Recipe Reminder on Yahoo.
- Best Western. Blogging: On the Go with Amy travel blog focuses on travel with kids.2
- Big Rock Brewery:59
- Blogging: Friends of Big Rock blog.
- Bookmarking: StumbleUpon account.
- Meetup: Friends of Big Rock.
- Microblogging: Twitter account.
- Online video: YouTube account.
- Photo sharing: Flickr group pool.
- Social networks: Facebook group. Friends of Big Rock. MySpace group.
- Voting: Digg account.
- Bigelow Tea:
- Social Networks: MySpace and Facebook pages.93
- Blogging: Bigelow Blog.19
- Blendtec. Online video: YouTube channel has almost 100,000 subscribers and over 2.2 million views, helps sell B2B products to a consumer base.
- BMW. Social networks: Facebook 1-Series Road Trip application. Rampenfest fan page.40
- Boeing. Blogging: Randy’s Journal.19 Tanker Facts blog.
- Bojangles:111
- Microblogging: Twitter GottaWannaNeeda account.
- Social networks: Facebook fan page.
- Bon Appétit Magazine. Social networks: Facebook page.
- Booz-Allen Hamilton: Social networks: Internal platform.101
- Borax. Social networks: Dirty Girl Quiz Facebook application.56
- BreakingPoint Labs:27
- Blogging: Corporate blog
- Microblogging: Twitter account.
- British Airways:
- Microblogging: Twitter account.5
- Social Networks: Metrotwin community.54
- Brooklyn Museum.3 Social networks: Click! crowd-curated exhibition, Posse community, ArtShare Facebook application.
- BSkyB. Social network: Facebook.74
- BT. Blog: Insight blog.74
- Burton. Microblogging: storedotburton on Twitter.73
- CapGemini:85
- Community: Netvibes Universe including blogs, bookmarking, online video, slide sharing, virtual worlds, and wikis.
- Carnival Cruise Lines. Social networks: Carnival Connections community.3
- Cavidi. Blogging: HIV Viral Load.17
- Charles Schwab. Social networks: Money and More community with Communispace increased Gen X customer base 32% year/year (now offline).3
- Chevrolet:
- Crowdsourcing: Super Bowl 2007 ad contest.
- Social networks: Aveo Livin’ Large Campus Challenge generated 217 million audience impressions.3
- Chevron. Blogging: Event blog during the World Petroleum Congress.
- Chrysler. Blogging: The Firehouse, a media blog for journalists and analysts. Corporate blog.64
- Cisco. Blogging: Twelve corporate blogs.2
- Clorox. Blogging: Dr. Laundry.19
- CNN. Microblogging: Political Ticker on Twitter.
- Coca-Cola:
- Blogging: Coca-Cola Conversations discusses company history.2
- Online video: Sponsored Cans Professional 3. Diet Coke + Mentos by Eepybird.
- Social networks: Sprite Sips and CokeTag96 Facebook applications.
- Virtual Worlds: Virtual Thirst contest in Second Life to design a vending machine.
- Widgets: Coke Bubbles on Joost.
- Comcast:
- Blogging: Bob Garfield’s Comcast Must Die.
- Microblogging: Customer support on Twitter.
- Online video: Sleeping technician on YouTube.
- Common Wealth credit union (Canada). Social networks: Young & Free Alberta, which led to $3.6 million in new funds.3
- Conde Nast Traveler. Social networks: Facebook fan page.
- CoSTUME NATIONAL:102
- Blogging: Costumers, CNC, Ennio Capasa
- Microblogging: Twitter account
- Online video: Costume National TV
- Photosharing: Flickr photostream
- Social networks: Facebook group and fan page. MySpace page.
- Crest. Social networks: Facebook page.
- Cubby Bernstein:40
- Microblogging: Twitter account.
- Online video: YouTube channel.
- Social networks: BroadwaySpace. Facebook fan page and assistant’s fan page. MySpace profile.
- Daimler AG:75
- Blogging: Das Daimler-Blog.
- Content aggregation: FriendFeed account.
- Online Video: Daimler-Blog YouTube channel.
- Photo sharing: Flickr photostream.
- Presentation sharing: SlideShare space.
- Darden School of Business:
- Blogging: Dean Bruner’s blog. Admissions News blog.
- Podcasting: Podcasts@Darden.
- Dawdle:65
- Blogging: Corporate blog.
- Microblogging: Twitter account.
- Del Monte:
- Brand monitoring: Used JD Power/Umbria to listen to conversations from dog owners.
- Social networks: Created a virtual private community called I Love My Dog (offline) to support R&D efforts.
- Dell:
- Blogging: Direct2Dell generates 3.5 million pages views/month.3 Nine official internal blogs and hundreds of team/departmental blogs in English, Chinese, Japanese, French Canadian, Portuguese, and Spanish.9 Dell Hell. Osaka flaming laptop.
- Brand Monitoring: Uses conversation monitoring from Visible Technologies.
- Crowdsourcing: Ideastorm allows users to suggest and vote on ideas, has generated 9,800+ ideas. Employee storm, internal idea community has generated over 2,700 ideas.3
- Microblogging: 22 corporate accounts on Twitter, as well as 17+ individuals using “[Name]AtDell” handles
- Virtual Worlds: Second Life island.2
- Deloitte. Social networks: D Street internal network.88
- Delta Air Lines:
- Blogging: Under the Wing.
- Microblogging: Short-lived Twitter account during brand redesign.
- Online video: YouTube account.87
- Photo sharing: Flickr photostream and group pool.87
- Social networks: Delta’s Force for Global Good on Facebook.87
- Detroit Pistons. Microblogging: Twitter account.
- Deutsche Telekom. Blogging: T-Systems Automotive blog.113
- Disney Music. Widgets: Block Party widget.106
- Domino Magazine. Social networks: Facebook fan page.
- Doritos. Crowdsourcing: Consumer-generated Super Bowl ads.
- Dove:
- Online video: dove evolution video on YouTube has generated over 7 million views.
- Widgets: MTV Fresh Takes widget.106
- Dunkin Donuts. Microblogging: Twitter account.
- Dwell magazine. Social networks: Dwell Connect.95
- eBay. Wikis: Broadly focused community wiki (now closed).
- Edelman. Blogging: CEO Richard Edelman and Edelman Digital blogs.19
- Electronic Arts:
- Online video: Integration of YouTube videos into the upcoming Spore video game.
- Social networks: Smarty Pants, Spore, and Warhammer applications on Facebook.56
- EMC2.
- Blogging: Sixteen employee blogs.95
- Brand monitoring: Using Collective Intellect.14
- Content aggregation: Friendfeed account.
- Online video: YouTube channel.
- Organization: Dan Schwabel, Social Media Specialist.
- Photosharing: Flickr account.
- Social Networks: EMC ONE internal network. Documentum on Facebook.
- Ericsson:99
- Blogging: Televisionary blog.
- Podcasting: Telecom report.
- Ernst & Young. Social networks: Careers page on Facebook.
- Eukanuba. Online video: YouTube account.47
- Experian:82
- Blogging: Free Credit Report band blog.
- Online video: YouTube account.
- ExxonMobil. Microblogging: “Janet” was a fake Twitter account.1
- Facebook. Blogging: Corporate blog.19
- Fandango:
- Blogging: Movie blog.19
- Social networks: Movie Pong Facebook application.56
- Federal Citizen Information Center. Microblogging: Twitter account.49
- Fidelity Investments:
- Mashups: savings rate finder and checking account comparison.
- Podcasts: Three topics relating to investment guidance.
- Widgets: market monitor.
- Fiskars:
- Blogging: Fisk-A-Teers blog.4
- Social networks: Fisk-A-Teers brand ambassador program.3
- Flying Dog Brewery. Crowdsourcing: Suggestion box.73
- Food Safety Information Center. Microblogging: Twitter account.49
- Ford:
- Blogging: Sponsored a test drive event for women bloggers. Where are the Joneses? blog.8
- Microblogging: FordDriveOne on Twitter. Twitter account for North America.5
- Organization: Hired Scott Monty to run social media.
- Social networks: Ford Drives U Facebook group for student buyers. Where are the Joneses? group.8
- Wiki: Where are the Joneses?8
- WOM campaign: Hurra Torpedo campaign7
- Forrester Research:
- Blogging: Twelve corporate blogs
- Discussion boards: Interactive Marketing discussion boards.37
- Microblogging: Twitter account
- Online video: YouTube channel
- Social networks: Facebook fan page.
- FujiFilm. Social networks: Z Spot Now for its Z20fd camera on Ning.2
- Gartner:62
- Microblogging: Twitter account.
- Podcasting: Gartner Voice.
- General Electric. Blogging: From Edison’s Desk.19
- General Mills. Social networks: Eat Better America.63 Pssst.
- General Motors.
- Blogging: Seven corporate blogs. GM Facts and Fiction.92 GM Next.15
- Microblogging: GMblogs on Twitter.50
- Online video: I Got Shotgun.15
- Global Crossing. Blogging: IP Convergence.19
- Goodwill. Blogging: DC Fashion blog.32
- Google:
- Blogging: Official Blog19 and 30+ other corporate blogs.
- Online video: Google channel on YouTube.
- Gourmet Magazine. Social networks: Facebook fan page.
- GourmetStation. Blogging: Delicious Destinations.
- Graco.21
- Blogging: Corporate blog.
- Microblogging: Twitter account.
- GSK:
- Blogging: alliconnect.19
- Social networks: myAlli weight loss community.3
- GSN. Widgets: Catch a game widget.106
- Guardian. Blogging: Comment is free.13
- H&M. Social networks: Facebook fan page.
- H&R Block:
- Microblogging: Twitter account with almost 600 followers.
- Social networks: Facebook fan page with almost 1,000 fans.2
- Harley-Davidson:
- Blogging: Museum blog.
- Microblogging: Twitter account114
- Online video: YouTube account114
- Social networks: MySpace and Facebook pages114
- HBO’s True Blood:91
- Blogging: Bloodcopy and Tru Blood blogs.
- Microblogging: Sookie Stackhouse character account.
- Hearst. Social networks: Spin The Bottle Facebook application.56
- Heinz. Online video: YouTube contest.55
- Hershey’s. Blogger outreach: Bliss House Party, generated 15,000 blog posts.3
- Hewlett-Packard:
- Blogging: 55 corporate blogs.
- Microblogging: Twitter account used for promotions at BlogHer 2008.2
- Hitachi. Blogging: Six corporate blogs.19
- HomeGoods. Blogging: Openhouse blog, written by four customers, unpaid.4
- Honda. Widgets: Honda Fit Top Videos widget on Yahoo. Readysodes widget.106
- Hotel Indigo. Widgets: Corporate widget.106
- HSBC. Social networks: Stop the Great HSBC Graduate Rip-Off on Facebook. The HSBC Business Network for entrepreneurs.2
- Hyundai. Widgets: Genesis widget.106
- IBM.
- Blogging: 125 corporate blogs.2
- Forums: developerWorks.72
- Microblogging: Smart SOA SocialNetwork ((S3N)) Team on Twitter.76
- Online video: Rational Heroes machinima videos and Meet Mr. Fong on YouTube.72
- Podcasting: developerWorks72 and Social Networking Now76
- Social networks: Rational Heroes community space.72
- Strategy: internal social computing guidelines
- Virtual Worlds: IBM Business Center and Rational Software Conference/Hipihi in Second Life.72
- Wikis: developerWorks.72
- Ikea.
- Blogging: Blogger relations with Jen Segrest of OHIkea, creator of “Saint Tokig” and forced to change her blog name to “FlatPack Ohio.” Ikea Hacker.84 Ikea Fans.84
- Online video: Video sharing (Sweden)84
- Social networks:84 Community (Singapore). Facebook fan group.
- Indium Corporation.49 Blogging: Nine corporate blogs.
- ING:
- Blogging: My Cup of Cha.113
- Virtual worlds: ING Cha Lounge.
- innocent drinks:
- Photo sharing: Flickr pool for the big knit.
- Social networks: Facebook fan page.
- Instituto de Empresa Business School. Social networks: ieCommunities.69
- Intel.
- Blogger outreach: Intel Insider program.71
- Blogging: Corporate family of blogs.71 Inside Scoop lifestyle blog.71 Game Faces blog.34
- Microblogging: Intel Developer Forum and Inspired By Education.71
- Online video: YouTube account.71
- Photo sharing: Flickr photostream.71
- Public Relations: Social media news releases.71
- Social networks: Facebook Intel Developer Forum, Inspired By Education, and International Science and Engineering Fair pages.71 Gateway 2 India on Facebook.100 Intel Studios for unsigned musicians.71 Open Port for IT Pros.71 Intel Software Network Communities.2
- Sponsorships:71 PopURL collection for IT Pros. Digg Labs Visual Arc. Slashdot meet the experts.
- Intercontinental Hotels and Resorts. Blog: Intercontental travelogue.74
- Intuit:
- Blogging: TurboTax support team blog. Bob Meighan’s Amazon Blog.51
- Crowdsourcing: Suggestion box.73
- Microblogging: 25+ employee accounts on Twitter to answer product questions.46
- Online video: QuickBooks account on YouTube.46 TurboTax Tax Laugh on YouTube.51
- Ratings and Reviews: TurboTax51
- Social networks: Corporate umbrella fan page on Facebook.46 TurboTax Support community. QuickBooks community.46JumpUp community for new businesses.46 TurboTax Inner Circle Community.51
- Wiki: TaxAlmanac.2
- JCPenney.
- Online video: Fake teen sex ad.1
- Social networks: azjeans.com on Facebook
- Widgets: JCPToday desktop widget
- Jeep:
- Online video: YouTube Jeep channel.
- Photo sharing: Flickr pool.
- Social networks: Facebook fan page. MySpace page. Jeep community.2
- JetBlue.
- Blogging: “JetBlue hostage” blog.
- Microblogging: Twitter account.
- Online video: YouTube channel for corporate communications. Valentine’s Day 2006 meltdown.1
- Photo sharing: Flickr pool.
- Social networks: JetBlue University.2
- Jobster. Social networks: Facebook application.54
- Johnson & Johnson.
- Blogs: JNJ BTW. Kilmer House - history blog.
- Events: Camp Baby 2008 for mommy bloggers.
- Online video: J&J health channel on YouTube.
- Social networks: Facebook Acuminder application and ADHD Moms fan page.45
- Johnson Controls. Blogging: Your Energy Forum.113
- Joffrey’s. Outreach: Java Beta Test. Results include new flavor and name.39
- Kaiser Permanente. Blogging: Dr. Maring’s Farmers’ Market and Recipe Update.19
- Keen Footwear. Microblogging: Twitter account.
- KFC:11
- Blogging: KFC Nation Citizen Blogs.
- Social networks: KFC Nation. Facebook fan page.24
- Kia Motors. Blogging: Kia BUZZ blog.79
- Kimberly-Clark. Widgets: Room-A-Day Giveaway widget.106
- Kleenex:
- Kodak:
- Blogging: A Thousand Words, Grow Your Biz, and PluggedIn blogs.18
- Microblogging: Chief Blogger and Chief Biz Dev Officer on Twitter.18
- Online video: YouTube channel.18
- Organization: Hired a Chief Blogger.
- Photo sharing: Flickr photostream.18
- Podcasting: Kodak Close Up.18
- Social networks: Facebook fan page.18
- Tagging: delicious account.18
- Kraft:
- Blogging: Adam and Tyler.66 Love My Philly.113
- Social networks: One Minute Mogul Facebook application.56 First Taste product sampling community.
- Kryptonite:
- Blogging: Lock picking secrets revealed.1 Unbreakable Bonds blog.38
- Organization: Director, Web/Social Media, Donna Tocci.38
- Social networks: Facebook fan page.38
- L’Oreal. Blogging: Vichy character blog and relaunch.
- Ladies Professional Golf Association (LPGA). Microblogging: Twitter account.
- LaFraise. Blogging: Corporate blog.68
- Lenovo. Blogging: Voices of the Olympic Games, with assistance from Ogilvy.2 Personal blog of David Churbuck, VP of global web marketing. The Heart of Business blog.113
- LG. Blogging: The Official Blog of LG.70
- Liberty Mutual. Widgets: Coach of the Year widget.106
- Library of Congress. Blogging: Official blog.19
- Linden Lab:33
- Corporate blog.
- Online video.
- Photosharing: Flickr group pool.
- Virtual worlds: Second Life.
- Wiki.
- LinkedIn. Blogging: Corporate blog.19
- Loblaws. Ratings and reviews: Incorporated user-generated content into promotional materials to generate lift, using Bazaarvoice.
- Lucky Magazine. Social networks: Facebook fan page.
- Lulu.com:22
- Blogging: Adventures in self-publishing.
- Microblogging: Twitter account.
- Social networks: Mini-store application on Facebook.
- M/A/R/C Research. Blogging: CEO Merrill Dubrow’s blog.49
- Marriott. Blogging: CEO blog.
- Masi Bicycles. Blogging: Masiguy.32
- Mattel. Social networks: The Playground Community.3
- Mayo Clinic:48
- Blogging: News blog.
- Online video: Mayo Clinic channel on YouTube.
- Podcasting: Medical and Health podcasts.
- Social Networks: Fan page on Facebook.
- McDonalds.
- Blogging: Corporate social responsibility blog. Fake Monopoly game blogs. Mom’s Quality Correspondents blog – “real moms” blogging about McDonalds behind the scenes.
- Podcasting: Investor relations and other issues.
- Social networks: Internal “Mindshare” community powered by Awareness Networks. College Hoops Extra Value PicksFacebook Application.56
- McKinsey & Company:
- Microblogging: McKinsey Quarterly and Business Technology Office on Twitter.
- Social networks: McKinsey Quarterly Facebook fan page.
- Men’s Health Magazine. Widgets: Daily dose widget.106
- Men’s Vogue Magazine. Social networks: Facebook fan page.
- Mercedes-Benz. Social networks: Generation Benz virtual private community.37
- method:81
- Customer support: getSatisfaction page.
- Microblogging: Twitter account.
- Social networks: Facebook fan page.
- Microsoft:
- Blogging: Community blogs.19
- Online video: Bring The Love Back and Inspiration, Anyone? videos.7
- Social networks: Channel 9 developer community. Got Pies, OfficePoke, and Name That Small Business applications on Facebook.56
- Miller Brewing Co. Social networks: Today I’m Toasting Facebook application.56
- Mini USA. Brand monitoring: MotiveQuest project.25
- Molson:
- Blogging: Molson in the Community blog.34
- Microblogging: Employees on Twitter include MolsonFerg, ToniaHammer, and MolsonRoss.34
- Outreach: Brew 2.0 event.34
- Social networks: “No. 1 Party School in Canada” contest on Facebook backfires. Or did it?
- Monster. Widgets: Monster jobs widget on Apple.
- Motorola:
- Blogging: Broadband Insights blog.113
- Wikis: MOTO Q Wiki with how-tos on using the phone.
- Motrin. Microblogging: Motrin Moms controversy.
- Mountain Dew. Discussion Boards: Dewmocracy.40
- MTV:
- Blogging:113 Splash Page. Movies Blog.
- Social networks: Flux
- Widgets: VMA 2008 and New Year’s Eve 2008 widgets.106
- NASA. Microblogging: Twitter account.49
- National Geographic:112
- Blogs: The Green Guide
- Forums: NGC Forums
- Mashups: Wildlife Filmaker
- Microblogging: Twitter account
- Online Video: Everyday Explorers, YouTube channel
- Podcasts: Three podcasts
- Social networks: Imbee, MySpace,
- Virtual worlds: LA Hard Hats virtual construction site.2
- Widgets: NGM Widgets, Facebook widget
- National Instruments. Social networks: Nerd network.3
- National Marine Sanctuaries. Microblogging: Twitter account.49
- National Science Foundation. Microblogging: Twitter account.49
- National Women’s Information Center. Microblogging: Twitter account.49
- NBA. Widgets: 2008 All-Star Ballot widget on Yahoo.
- NetShops. Ratings and Reviews from PowerReviews increased sales 26%.3
- Network Solutions.108
- Blogging: Solutions Are Power blog
- Crowdsourcing: Ideas Are Power
- Microblogging: @netsolcares on Twitter
- Online Video: Solution Stars Video Conference
- Social Networks: My Solution Spot
- Nike.
- Blogging: Nike Basketball. Running.19 Women NFR.19
- Mashups: Nike 6.0 action sports community.2 Nike+ running route finder.
- Social Networks: Jordan Brand Breakfast Club drew 120,000 members.3
- Widgets: Nike+ challenges and goals.
- Nikon. Blogging: Marketing blogger outreach campaign. Picturetown outreach campaign.
- Nintendo. Online video: YouTube girlfriend on Wii Fit video.
- Nissan. Blogging: Tiida Blog.113
- Nokia:
- Blogger outreach: WOM World.
- Blogging: Conversations.113
- Social networks: MOSH.20 Somebody Else’s Phone ad campaign: Anna, Jade, and Luca character pages on Facebook.
- Novo Nordisk. Blogging: Youth panel blog.113
- OpenSkies:41
- Blogging: OpenSkies blog.
- Online video: Fly OpenSkies channel.
- OpenTable. Social networks: Reservations application on Facebook.56
- Oracle:
- Blogging: Hundreds of blogs.42
- Crowdsourcing: Oracle Mix.42
- Microblogging: 110+ employees on Twitter and other services.
- Social networks: Oracle community.42
- Orange. Social networks: unsignedAct promotion.29
- Oscar Mayer:
- Blogging: Hotdogger blog, inside the Wienermobile. For real.
- Microblogging: Wienermobile on Twitter.
- Photosharing: The Wienermobile In The Wild group pool
- PacSun. Microblogging: Twitter account.
- Pampers:
- Blogging: Mommy blogger event.
- Social networks: Pampers village.47
- Paramount Pictures. Social networks: Stop Loss Facebook application.56
- Park City Mountain Resort:107
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- Blogging: Information blog.
- Microblogging: Twitter account.
- Patagonia. Blogging: The Cleanest Line.
- Peace Corps. Microblogging: Twitter account.49
- Pep Boys. Crowdsourcing: Suggestion box.73
- Pepsi:
- Blogger outreach: Can redesign triple package delivery.
- Content aggregation: The Pepsi Cooler.
- Organization: Hired Bonin Bough to run social media
- PetSmart. Microblogging: Twitter account.
- Pfizer. Widgets: Frame-Your-Horse widget on Yahoo.
- Pitney Bowes. Blogging: Open Mike CEO blog.19
- Pizza Hut.24 Social networks: Facebook fan page.
- PlusNet.
- Microblogging: Twitter account for customer support.
- Social networks: Community site.83
- Pontiac.92
- Blogging: Pontiac Underground.
- Social Network: Pontiac Pulse.
- PR Newswire:26
- Blogging: ProfNet Post
- Microblogging: 20+ employee accounts and three corporate accounts
- Photosharing: Flickr photostream
- Social Networks: Three fan pages on Facebook, including PR Newswire for Journalists; News Releases Facebook application.
- Tagging: Michael Pranikoff on delicious
- Widgets: Eight Google gadgets,
- Progress Software.31
- Blogging: Four corporate blogs, including the SOA Infrastructure Blog.
- Microblogging: Three Twitter accounts, including ProgressSW
- Social networks: Facebook SOA Infrastructure group.
- Progressive Insurance. Widgets: Progressive Traffic widget on Yahoo.
- PUMA:
- Blogging: Fake ad controversy.
- Social networks: Facebook Usain Bolt application.
- Purina:
- Blogging: Scratchings-and-Sniffings and PurinaCare Pet Insurance blogs.55
- Widgets: Yesterday’s News on Yahoo.
- Queensboro Shirt. Blogging: Behind the Seams.89
- Quicken:44
- Blogging: Quizzle, What’s The Diff? blogs.
- Crowdsourcing: Quicken Loans and Quizzle on Yahoo! Answers.
- Microblogging: Twitter account.
- Online video: YouTube account.
- Photosharing: Quizzleblog photos on Flickr.
- Reebok. Social networks: Run Easy community. Facebook fan page.
- Renault. Blogging: ING Renault F1 Team Blog.113
- Revlon. Widgets: Lash Fantasy.106
- Royal Bank of Canada. Blogging: The Next Great Innovator Challenge.113
- Rubbermaid:
- Blogging: Adventures in Organization blog.3
- Bookmarking: Rubbermaid on StumbleUpon.43
- Microblogging: Twitter account.43
- Online video: YouTube account.43
- Photosharing: Flickr photostream.43
- Social networks: Facebook fan page.43
- Salesforce.com. Crowdsourcing: IdeaExchange has generated 8,300+ ideas.3
- Santa Cruz Skateboards. Microblogging: Twitter account.
- Samsung:
- Microblogging: SamsungMobileUS and The Samsung Instinct on Twitter.20
- Social networks: Ant Fight Club application on Facebook.56
- Widgets: Omnia widget.106
- SAP. Social networks: Developer community. Business process expert community. Ecosystem collaboration.6
- SAS. Blogging: Twelve blogs including A Shot in the Arm and Closing the Intelligence Gap.90
- Saturn. Social networks: ImSaturn.15
- Scene Magazine. Social networks: Facebook page.103
- Sci-Fi Network’s Eureka. Microblogging: _S_A_R_A_H_ on Twitter.105
- Scotland National Health Service. Social Networks: My Community Space.29
- SeaWorld San Antonio.108
- Blogging: Coaster Connection blog
- Microblogging: @seaworldcomm on Twitter
- Online Video: saseaworld on YouTube
- Photosharing: seaworldSA on Flickr
- SeamlessWeb:57
- Blogging: Insider’s Network blog.
- Microblogging: Twitter account.
- Photosharing: Flickr group pool.
- Social networks: Facebook fan page.
- Securities and Exchange Commission. Microblogging: Twitter account.49
- Segway. Social networks: Segway Social community.110
- SELF Magazine. Social networks: Facebook fan page.
- Seventeen Magazine. Social networks: Facebook fan page.
- Shop Direct Group (UK).23 Blogging: Corporate blog. Love Label from Littlewoods Direct.
- Siemens. Widgets: NCAA basketball widget on Yahoo.
- Silk Soy Milk. Social networks: Green Caps for Green Energy Facebook application.56
- Simon & Schuster. Widgets: Stephen King’s N.106
- Simon School, U of Rochester. Blogging: Communications, Admissions, and Women’s Entrepreneurs Blogs.78
- Skittles. Social networks: Facebook fan page.61
- Skype. Blogging: Business blog.74
- Slice Media:97
- Blogging: Corporate blog.
- Online video: YouTube channel.
- Social Networks: Facebook fan page.
- Smithsonian Channel. Blogging: Content blog.
- Sonic Drive-In. Widgets: Gift List Manager widget on Yahoo.
- Sony Electronics. Blogging: Sony Electronics blog. Fake PSP blog in 2006.
- Southwest Airlines.
- Blogging: Nuts About Southwest.
- Microblogging: SouthwestAir on Twitter.
- Online video: YouTube channel.
- Photo sharing: Flickr group.
- Widgets: Ding!
- Splenda. Virtual Worlds: Second Life island.
- Spreadshirt. Blogging: Corporate blog.68
- Spring Awakening musical:40
- Blogging: Totally TRUCKED! blog.
- Online video: YouTube channel.
- Sprint. Widgets: Daily serenade widget.106
- Starbucks.
- Crowdsourcing: My Starbucks Idea, over 50,000 ideas submitted.
- Microblogging: Twitter account.12
- Starwood Hotels. Blogging: The Lobby.
- Stormhoek:
- Blogging: Corporate blog.
- Online video: YouTube channel.
- Social networks: Facebook group.
- StubHub. Social networks: Concert Scene Facebook application.56
- Subaru. Social networks: Subaru Owners Connection community which increased purchase intent 68% and converted seven sales.
- Sun Microsystems.
- Blogging: 4,600+ Sun-related blogs.
- Online video: YouTube account.47
- Swisscom. Blogging: Umweltmanagement Swisscom.113
- Sybase. Blogging: Thirteen employee blogs.95
- Sydney Writers’ Centre:60
- Blogging: Corporate blog.
- Podcasting: interviews with authors.
- Social networks: Facebook fan page. MySpace page.
- T-Mobile.
- Blogging: Deutsche Telekom/T-Mobile demands that the Engadget Mobile blog discontinue using the color magenta.
- Social networks: Transmission with T-Mobile music show on Bebo.29
- Wiki: Sidekick wiki.95
- Taco Bell.24 Social networks: Facebook fan page and I Love Taco Bell application.
- Target:
- Blogging: Times Square billboard situation.
- Social Networks: Facebook fan page. Dorm Survival Guide application with 7,000+ members on $500,000 budget. Facebook WOM campaign.1
- Widgets: Four widgets on Yahoo.
- Teen Vogue. Social networks: Facebook fan page.
- Telstra:35
- Blogging: 14 blogs under the now we are talking banner
- Podcasting: now we are talking podcast
- Texas Instruments. Blogging: DSP blog.19
- The Economist. Social networks: Facebook fan page.
- The Home Depot:10
- Microblogging: Twitter account.
- Online video: YouTube channel.
- Ratings and reviews: Bazaarvoice’s Ask & Answer
- Tagging: Social bookmarking in several content areas
- The New York Times:
- Blogs: 60+ content blogs.
- Microblogging: Twitter account.
- Social Networks: TimesPeople - article sharing in Firefox.2 News quiz Facebook application and fan page.
- The New Yorker. Social networks: Facebook fan page.
- The Nielsen Company. Social networks: Hey! Nielsen media commentary community.
- The Wall Street Journal:
- Blogs: 40+ content blogs.
- Microblogging: Twitter account.
- The Weather Channel. Widgets: The Weather Channel Mac widget on Apple.
- Timberland. Social networks: Earthkeepers application on Facebook.56
- TJ Maxx:
- Microblogging: Twitter account.
- Social networks: What’s In community.
- Toyota Motor Company:
- Blogging: Open Road Blog.58
- Brand monitoring: Client of Nielsen Online.
- Microblogging: Open Road on Twitter.
- Virtual worlds: Toyota Metapolis.2
- Widgets: Fantasy Football widget on Yahoo. FJ Cruiser mini bulletin widget.106 Corolla “the help” widget.106
- Transportation Security Adminstration:
- Blogging: Evolution of Security blog.
- Microblogging: Twitter account.49
- Travel Channel. Social networks: Kidnap! application on Facebook.56
- Turkey Hill. Blogging: Ice Cream Journal.4
- Tyson Foods:16
- Blogging: Tyson Hunger Relief.
- Microblogging: Twitter account.
- United Kingdom government:29
- Microblogging: Twitter account
- Online video: Number10 channel on YouTube
- Photosharing: Flickr photostream
- United States Army. Microblogging: Twitter account.49
- United States Department of Homeland Security:
- Blogging: Leadership Journal blog.
- Microblogging: Twitter account.49
- United States Department of State.
- Blogging: Dipnote blog.95
- Microblogging: Twitter account.49
- United States Equal Employment Opportunity Commission. Microblogging: Twitter account.49
- United States government:
- Microblogging: Spanish portal Twitter account.49
- Social networks: A-Space intelligence community with CIA, FBI, and NSA.
- United States House of Representatives. Microblogging: Twitter account.49
- United States Joint Forces Command. Microblogging: Twitter account.49
- United States Navy. Social networks: Navy For Moms.52
- United States Office of Personnel Management. Microblogging: Twitter account.49
- United States Senate. Microblogging: Twitter account.49
- Vanity Fair:
- Blogging: Five corporate blogs.
- Social networks: Facebook fan page.
- Verizon:
- Blogging: Policy Blog.19
- Brand monitoring: Using JD Power/Umbria to listen.3
- VH1. Widgets: Viva Hollywood widget.106
- Victoria’s Secret. Social networks: PINK fan page on Facebook.
- Virgin America. Microblogging: Twitter accounts for information and sales.5
- Visa. Social networks: Visa Business Network application on Facebook.2
- Volvo. Blogging: Volvo Buses Environment blog.113
- W Magazine. Social networks: Facebook fan page.
- Wal-Mart:
- Blogging: Check Out, a blog written by buyers. Fake blog: Walmarting Across America. Detractor blogs: Wal-Mart Watchand Working Families For Walmart?
- Social networks: Facebook Roommate Style Match application. The Hub. Elevenmoms community.
- Widgets: Receipes.106
- Wear-Dated Carpet:
- Blogging: The Carpetology Blog.3
- Online video: YouTube channel.32
- Photosharing: Flickr group pool.32
- Social networks: Friends of Wear-Dated and Wear-Dated carpet Facebook fan pages.32
- Wells Fargo:28
- Blogging: Four corporate blogs.
- Online video: YouTube channel.
- Social networks: MySpace profile for Cassie, from Stagecoach Island. Facebook Stagecoach Island application and fan page.
- Virtual worlds: Stagecoach Island.
- Wharton School of Business. Blogging: MBA Admissions blog.
- Whirlpool. Podcasting: Developed and sponsors The American Family.
- Whole Foods:
- Blogging: Whole Story blog.
- Microblogging: Twitter account.5
- Wiggly Wigglers:32
- Blogging: Corporate blog.
- Podcasting: Wiggly Podcast.
- Social networks: Facebook group.
- WWE:
- Social networks: Facebook application.2
- Widgets: Fan Nation News widget on Yahoo. Smackdown vs. Raw widget.106
- Xerox. Blogging: 11 corporate blogs.2
- Yahoo! Blogging: Search blog.19 Yodel Anecdotal.113
- Yoplait. Blogging: Bravo la petite fleur!19
- Yum! Brands:
- Blogging: CEO David Novak has an internal blog.24
- Brand monitoring: Nielsen Online and Radian6.24
- Outreach: World Hunger Relief Week.24
- Zappos:
- Blogging: 13 corporate blogs.
- Crowdsourcing: Suggestion box.73
- Microblogging: Multiple Twitter accounts, including CEO Tony Hsieh.2
[Notice anything missing? Leave a link and description in the comments below. I'll add to the main list on a periodic basis.]
–
1 Jeremiah Owyang’s A Chronology of Brands that Got Punk’d by Social Media
2 Mashable’s 35+ Examples of Corporate Social Media in Action
3 Forrester’s Groundswell Awards, 2007 and 2008
4 Mack Collier’s Company Blog Checkup Series
5 Social Brand Index - Twitter
6 Credit: Gavin Heaton
7 Credit: Philippe Deltenre
8 Credit: zeroinfluencer, David Bausola
9 Credit: Bruce Eric Anderson
10 Credit: Nick Ayres
11 Credit: Jeff Glasson
12 Credit: Luke
13 Credit: Mike
14 Credit: Robin Seidner
15 Credit: Tom Shea
16 Credit: Ed Nicholson
17 Credit: Stefan Halley
18 Credit: Tom Hoehn
19 Credit: Debbie Weil and her list of 67+ Big Brand Corporate Blogs
20 Credit: Marta Kagan
21 Credit: Paull Young
22 Credit: Kevin
23 Credit: Paul Fabretti
24 Credit: Nick Huhn
25 Credit: dominic
26 Credit: Michael Pranikoff
27 Credit: Kyle Flaherty
28 Credit: Ed Terpenning
29 Credit: Chi-chi Ekweozor
30 Credit: Lisa
31 Credit: David Bressler
32 Credit: C.B. Whittemore
33 Credit: Torley
34 Credit: David Jones
35 Credit: Keith De La Rue
36 Credit: Sean Lew
37 Credit: Tom Cummings
38 Credit: Donna Tocci
39 Credit: Adam Singer
40 Credit: Yianni Garcia
41 Credit: Matt Cronin
42 Credit: Stephen Manning
43 Credit: Jim Dietzel
44 Credit: Clayton
45 Credit: Mike
46 Credit: Kira Wampler
47 Credit: Woody Meachum
48 Credit: Lee Aase
49 Credit: Toby Bloomberg
50 Credit: Adam Denison
51 Credit: Colleen Gatlin
52 Credit: Davezilla
53 Credit: Gina
54 Credit: Marcos Fargas
55 Credit: Marianne Richmond
56 Credit: Kevin Barenblat
57 Credit: Dan Entin
58 Credit: Bruce Ertmann
59 Credit: Sean Moffitt
60 Credit: Elana Bowman
61 Credit: Dan
62 Credit: Andrew
63 Credit: James O’Connor
64 Credit: Herve Kabla
65 Credit: Sachin Agarwal
66 Credit: Lou Cuming
67 Credit: Danny Urguia
68 Credit: Kathrin Lohmann
69 Credit: Rafa
70 Credit: John Galpin
71 Credit: Ken Kaplan
72 Credit: Kathy Mandelstein
73 Credit: BJ Cook
74 Credit: John Welsh and list of UK SMM examples
75 Credit: Nils Koenig
76 Credit: James Finnen
77 Credit: Miko
78 Credit: Yvonne DiVita
79 Credit: Juny Lee
80 Credit: Massimo Cavazzini
81 Credit: Gunther Lie
82 Credit: Alan Edgett
83 Credit: Kelly
84 Credit: Søren Storm Hansen
85 Credit: dlafont
86 Credit: Greg Weinger
87 Credit: Katie Mingo
88 Credit: Patricia Romeo
89 Credit: Kate Elzer-Peters
90 Credit: Jason
91 Credit: Penny Schouten
92 Credit: Gillian
93 Credit: Valorie Luther
94 Credit: Shannon Swenson
95 Credit: Rachel Happe’s Social Media Examples via @MadLid
96 Credit: vidarbrekke
97 Credit: Kylie Lewis
98 Credit: Guy Kawasaki
99 Credit: Mikael Lindecrantz
100 Credit: Alex
101 Credit: Steve Radick
102 Credit: NewTarget Web
103 Credit: Jason Dojc
104 Credit: Chrissie Hsu
105 Credit: Aki Spicer
106 Credit: Liza Hausman
107 Credit: Eric Hoffman
108 Credit: Kami W Huyse
109 Credit: Sean Hudson
110 Credit: Eric
111 Credit: Matt
112 Credit: Larry Gee
113 Credit: Urs
114 Credit: Harry Gol
Elenco fornito da http://www.beingpeterkim.com
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Andrix Social News | 20 novembre 2010 alle 23:03
Ciao, volevo segnalarti http://www.andrix.it/ sito di social news nato da poco tempo dove puoi segnlare anche il tuo feed.
2. Partecipa, Crea, Regola. Il modello PCR per il Social Media Marketing « Comunicazione Digitale | 17 febbraio 2011 alle 00:55
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